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Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. tomorrowsaffairs.com Modern consumers are increasingly savvy, selective and cynical about their purchasing decisions. More than half of customers (55%) now trust companies less than they used to, according to research by HubSpot. Granted, at face value that’s a pretty depressing statistic